Buy A Sole Feed A Soul

FILA launched a promo "BUY A SOLE FEED A SOLE" wherein if you buy a shoes in their promo, part of the income shall go to a charity institution.

At first, I was not struck by their ADS that would help others, but by the pric of their shoes. Not so cheap yet not so expensive. But when I was inside the store, I can't imagine that on just a pair of shoes, I could even help those less fortunate.

I hope that this little good deed will extend to lot of people who is in need.